After losing his job in October 2004, our company founder decided to start a new venture. Having worked in the swimming pool industry for more than 7 years, he had an idea--build a website that would deliver swimming pool supplies right to your door, at prices that couldn't be beat. However, there was just one problem. With only a few hundred dollars to his name, he realized he would never be able to afford to have a website built. So our founder did what he always does best. He figured out a solution to the
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